Blog · NorthLight Beacon
Insights on pricing, promotion and growth.
The NorthLight Beacon series: practical analysis for consumer brands, retailers and private equity — grounded in real elasticity models and real deals.
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Elasticities and Tariffs
A sneaky additional challenge to managing price in the face of tariffs — insights from the Big Chalk–NorthLight collaboration.
Tariffs will push prices up — but not every price increase behaves the same way. Data from four categories and three retailers shows why you have to model own-price and cross-price elasticity together.
October 2025 · 3 min read · NorthLight Beacon 1.3
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Tariffs and the Pets
How CPG pricing strategies affect our furry friends.
Pet food will see only modest price rises — but toys and treats, 80–90% imported, face a likely 31% volume loss on tariffed products. What that means for pricing.
October 2025 · 2 min read · NorthLight Beacon 1.4
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Market Power Assessment
A powerful add-on to due diligence.
With three-week bid timelines and 30–40% higher multiples, leading PE firms add a rapid Market Power Assessment to find growth and EBITDA within the first 3–6 months.
October 2021 · 2 min read · NorthLight Beacon 1.2
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From Intuition to Analytics
How small businesses can build rapid analytic capabilities.
A world-class analytics capability doesn’t require millions in technology and people. Small firms win by being focused, efficient and making smart choices — then executing relentlessly.
July 2021 · 2 min read · NorthLight Beacon 1.1
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