Client work
Pricing, promotion, forecasting and growth work for consumer brands, private equity, financial services and healthcare — each one tied to a number the business could see.
All case studies
Filter by the kind of decision. Each case covers the situation, our approach and the value created.
$75MM
revenue growth
Replaced deal-by-deal, one-size-fits-all pricing with a tiered, elasticity-based strategy across the portfolio.
Read the case →$27MM
revenue growth
Sized the distribution opportunity by market and retailer, and set where a fast-growing frozen brand should — and shouldn’t — expand.
Read the case →$15MM
revenue growth
Measured shoppers’ willingness to pay item by item, then split the portfolio into premium and competitively priced roles.
Read the case →$30MM
increase in promotion ROI
Rebuilt trade promotion — the second-largest line on the P&L — around profit, with new tools, a simulator and a fairer funding model.
Read the case →$150MM
growth opportunity
Mapped skincare’s fastest-growing trends and ingredients, and shortlisted five tuck-in acquisition targets.
Read the case →$250MM
acquisition completed
A full category diagnostic for the acquisition of a private-label kitchen and laundry cleaning manufacturer.
Read the case →$20MM
revenue growth
Scenario forecasts through Covid and recovery — validated against a consumer survey — that reset the marketing plan.
Read the case →$100MM
improvement in marketing ROI
Modeled what drives inquiries, pre-qualified buyers and sales — nationally and by DMA — and rebalanced marketing spend.
Read the case →20%
improvement in operating margin
A machine-learning model found 500+ treatments that were delivered but never billed — and helped file them.
Read the case →$50–70MM
profit improvement
Voice-of-the-customer research and customer-level profitability, turned into seven segments and a plan to win back share.
Read the case →Partnerships
Big Chalk partners with leading consumer brands and retailers, combining consumer-marketing expertise with data science. Their data harmonization and model prep, combined with Gazelle, lets clients capture shifts in competitive pricing — beyond just their own products.
About the Pricing Optimizer →Behind the results
2 cases on this page
Explore →1 case on this page
Explore →1 case on this page
Explore →6 cases on this page
Explore →Client names are withheld to protect confidentiality. Results are reported as delivered for each engagement — ask us for a reference conversation.
A 30-minute walkthrough of Gazelle on a category like yours.
