Webinars
Live sessions on pricing and promotion.
Short, practical sessions with the NorthLight team — real models, real categories, and time for your questions. Recordings will be posted here.
Our first sessions are being scheduled.
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Latest from the blog.
Elasticities and Tariffs
A sneaky additional challenge to managing price in the face of tariffs — insights from the Big Chalk–NorthLight collaboration.
Tariffs will push prices up — but not every price increase behaves the same way. Data from four categories and three retailers shows why you have to model own-price and cross-price elasticity together.
October 2025 · 3 min read · NorthLight Beacon 1.3
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Tariffs and the Pets
How CPG pricing strategies affect our furry friends.
Pet food will see only modest price rises — but toys and treats, 80–90% imported, face a likely 31% volume loss on tariffed products. What that means for pricing.
October 2025 · 2 min read · NorthLight Beacon 1.4
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Market Power Assessment
A powerful add-on to due diligence.
With three-week bid timelines and 30–40% higher multiples, leading PE firms add a rapid Market Power Assessment to find growth and EBITDA within the first 3–6 months.
October 2021 · 2 min read · NorthLight Beacon 1.2
→See the true shape of your pricing.
A 30-minute walkthrough of Gazelle on a category like yours.