Pricing & Trade Analytics
NorthLight Gazelle pairs AI predictive modeling with generative AI to optimize your prices, promotions and forecasts — and explains the “why” in plain language.
Every shelf is a pricing decision. Gazelle shows which deals actually pay back.
Illustrative
Trusted by consumer brands & partners
What we do
Custom AI-based models are estimated automatically and kept current, so pricing, promotion and forecasting questions get answered from the same modeled view of your business.
Smart, elasticity-based pricing decisions for revenue and profit growth — including shifts in competitor pricing, not only your own products.
Explore →Promotion planning and full calendar optimization for a higher return on every dollar of trade spend.
Explore →Automated, model-driven forecasts that tie directly to business impact — refreshed as market conditions change.
Explore →Ask unstructured business questions in plain language. Interpretation, insights and implications are generated automatically.
Explore →Need something bespoke? Analytic & Consulting Services — custom sales and marketing projects for strategic growth.
Industries & roles
With 30+ years of pricing and analytics leadership behind the platform, Gazelle helps manufacturers and retailers see how price, promotion and competition really move their business — and act on it faster.
Price-pack architecture and promo ROI for fast-moving categories.
Elasticity and competitive gap tracking across large SKU portfolios.
Enterprise-grade pricing science without an in-house modeling team.
Faster pricing calls and stronger retailer sell-in stories.
Outcomes and proof — margin, volume and ROI at a glance.
Self-serve scenarios on live models, no ticket queue.
Optimized promotion calendars and post-event analysis.
Flexible deployment, clean integrations, clear data handling.
Client impact
2–6%
Volume growth
Achieved by clients using optimized pricing and promotion plans.
5–10%
Gross margin growth
From elasticity-based pricing and smarter trade spend.
30+
Years of pricing science
Leadership experience in advanced analytics and strategy consulting.
See it in action
NorthLight Gazelle is unique in pairing the two — so the answer you get is grounded in your modeled data, not a guess.
AI-based custom models are estimated automatically, delivering pricing insights in minutes.
Answer unstructured business queries from your input and modeled data.
Interpretation, insights and implications of analysis are generated automatically.
Full optimization of pricing and promotion calendars under real business constraints.
Illustrative preview — product screenshots to follow
Client work
Big Chalk partners with leading consumer brands and retailers, combining consumer-marketing expertise with data science. Their data harmonization and model prep, combined with Gazelle, lets clients capture shifts in competitive pricing — beyond just their own products.
What leaders say
Product walkthrough
“The industry needs this — it is invaluable to have insights on demand when we make decisions.”
C-Suite Executive
Major food manufacturer
“You’ve built a really impressive system.”
Head of Revenue Growth Management
Fast-growing national meal manufacturer
“Very interesting value proposition — we are interested.”
Global Head of Insights
Major home & personal care manufacturer
“This has the potential to be a path-breaking platform.”
Private Equity Partner
CPG-focused investment firm
“I look forward to helping you build what I expect to be a very successful business.”
Partner / Managing Director
Major investment group
Deployment & security
Choose a managed cloud, your own cloud account, or deploy the analytics engine inside your firewall. Your models and data stay under your control.
See deployment options →Fastest start. We host, run and update the models.
Deployed into your own cloud account and governance.
The analytics engine runs inside your firewall.
Integrations
ERP, commerce and BI sources feed the models directly. Results flow back to the reports your teams already open.
Plus syndicated retail data, CSV/Excel and custom APIs.
Gazelle integrates generative AI with predictive modeling. The models are estimated automatically from your data, and the AI layer answers business questions and writes the interpretation — so you get both the number and the reasoning behind it.
Once data is connected and harmonized, models are estimated automatically and insights are available in minutes. Most of the onboarding time goes into data preparation, which our team and partners handle with you.
No. Gazelle is built so commercial teams can ask questions directly. Where you need bespoke work, our Analytic & Consulting Services team can support you.
Yes. Beyond managed SaaS, the analytics engine can be deployed in your own cloud account or on-premise, inside your firewall.
Yes. The pricing solution captures shifts in competitive pricing, going beyond the manufacturer's own products, and factors in extraneous business conditions when optimizing.
A 30-minute walkthrough of Gazelle on a category like yours.
