Speed
A full set of post-promotion insights within minutes.
Gazelle Promotion Optimizer
Plan promotions that pay back.
Gazelle Promotion Optimizer automatically assesses how past promotions really performed, then builds a promotion calendar for each customer that you can optimize for the year ahead.
Minutes
to a full post-promotion review
to a full post-promotion review
Per customer
automated promotion calendars
automated promotion calendars
Built on
the Pricing Optimizer’s models
the Pricing Optimizer’s models
The problem
Most promotion calendars repeat last year — because reviewing them takes too long.
Post-event analysis arrives months late, so next year’s plan is built from habit and retailer requests. Sales teams spend hours assembling calendars by hand, and nobody can say which events actually paid back.
Post-promotion reviews arrive too late to change next year’s plan.
Deep discounts drive volume but quietly erode margin.
Calendars are built by hand, customer by customer.
Effects like pull-forward and cannibalization are rarely measured.
How it works
Measure every past event. Build a better calendar.
Promotion Optimizer reuses the predictive models from the Pricing Optimizer, so promotion and price are judged on the same view of demand.
- 01
Performance prediction
Predictive models from the Pricing Optimizer forecast how a promotion will perform before it runs.
- 02
Effectiveness assessment
Integrates with your current systems to pull historical promotions and assess their effectiveness automatically.
- 03
Calendar automation
Builds a promotional calendar for each customer from past events, ready to optimize for the future.
- 04
AI calendar optimization
In developmentAn AI agent proposes a calendar, a deterministic evaluator scores it against your KPIs and constraints, and the agent iterates until the plan meets your objectives.
Promotion Optimizer · AI optimization
In development
The evaluator is deterministic — it scores every draft the same way, so the AI can’t grade its own homework.
What it evaluates
What every calendar is scored on
Retailer & promotion ROI
Return on trade spend for you and for the retailer.
Incremental lift
Volume a promotion truly adds, by mechanic — TPR, feature, display.
Cannibalization & pull-forward
Sales stolen from your own products, or borrowed from future weeks.
Cross-SKU halo
Positive knock-on effects on related products.
Spend caps
Trade budgets respected by customer and period.
Minimum event gaps
Required time between events on the same product.
Supply feasibility
Plans the supply chain can actually deliver.
Why it’s different
What sets Promotion Optimizer apart.
Automation
Automated calendar creation saves sales teams hours of manual planning.
Cloud-based
Scales to businesses of any size, across industries.
Self-reliant
Your team runs it — no dependency on external vendors.
In development
On the roadmap: AI optimization of calendars and events — Agent-driven optimization of the full calendar against business objectives and constraints.
See it in action
See Promotion Optimizer on a category like yours.
We show the real product on real data in a 30-minute walkthrough — not a mock-up.
Data & integrations
Works with the data you already have.
Promotion history
Past events & mechanicsTrade spendRetailer calendars
Sales data
POS scanner dataSyndicated retail dataRetailer data feeds
Systems
SAPTallyUnicommercePower BI
Does it replace our trade promotion management (TPM) system?+
No. It integrates with the systems you already use to pull historical promotions, and adds the measurement and optimization layer on top.
How does it know what a promotion really delivered?+
It uses the same predictive models as the Pricing Optimizer to separate a promotion’s true lift from what would have sold anyway.
Can it plan for each retailer separately?+
Yes. A promotional calendar is generated for each customer, based on that customer’s past events.
Which constraints can it respect?+
Calendars are evaluated against retailer ROI, cannibalization and pull-forward, cross-SKU halo, spend caps, minimum gaps between events and supply feasibility.
Is AI calendar optimization available now?+
It is in development. Today you get automated effectiveness assessment, performance prediction and automated calendars.
Related solutions
Built on the same modeled view.
Pricing Optimizer
Elasticity-based pricing decisions for revenue and profit growth — including shifts in competitor pricing.
Learn more →Forecasting Optimizer
Automated, model-driven forecasts that tie directly to business impact — refreshed as market conditions change.
Learn more →Gazelle AI
Ask unstructured business questions in plain language. Interpretation, insights and implications are generated automatically.
Learn more →
See it on your own data.
A 30-minute walkthrough of Gazelle on a category like yours.