Grounded answers
Answers come from your modeled data, not general knowledge.
Gazelle AI
Ask a business question. Get a modeled answer.
Gazelle AI is the conversational layer across the platform. It pairs generative AI with NorthLight’s predictive models — so the answer you get is grounded in your modeled data, not a guess.
Plain language
questions, no query writing
questions, no query writing
Grounded
in your modeled data
in your modeled data
Across
pricing, promotion and forecasting
pricing, promotion and forecasting
The problem
Insight is stuck behind dashboards and analyst queues.
Executives ask “what if?” and wait days for an answer. Dashboards show what happened, but not why — and general-purpose AI tools can sound confident without any model behind the answer.
Every new question becomes a ticket for the analytics team.
Dashboards show numbers, not the reasoning behind them.
Generic AI chat tools aren’t connected to your models or data.
How it works
Generative AI on top of predictive models.
NorthLight is unusual in pairing the two. The language model asks the questions of the predictive models — it doesn’t invent the numbers.
- 01
You ask in plain language
Type an unstructured business question — about a price change, a promotion or a forecast.
- 02
Gazelle uses your modeled data
The question is answered from your input and modeled data — the elasticities, promotion effects and forecasts the platform keeps current.
- 03
The analysis runs
Gazelle runs the relevant pricing, promotion or forecast analysis on the models.
- 04
You get the answer — and the why
Interpretation, insights and implications are written for you automatically, in plain language.
Gazelle AI · how an answer is made
You ask“What happens to margin if we raise the 16 oz price by 3%?”
Generative AI
Understands the question, writes the explanation
Predictive models
Your elasticities, promotion effects & forecasts
You get
The numberThe whyThe implications
Schematic — not a product screenshot.
What you can ask
Questions it is built for
Price scenarios
What happens to margin and volume if we change a price?
Competitive gaps
Which products sit outside our competitive price band?
Promotion reviews
Which events paid back last quarter, and which did not?
Forecast drivers
What is behind the change in next quarter’s forecast?
“What happens to margin if we raise the 16 oz price by 3%?”“Which SKUs are under-priced versus competitors in the Northeast?”“Summarize how our Q3 promotions performed.”
Why it’s different
What sets Gazelle AI apart.
The why, not just the what
Every answer comes with interpretation and implications.
No query language
Ask the way you would ask a colleague.
One layer across all three
The same assistant works across pricing, promotion and forecasting.
See it in action
See Gazelle AI on a category like yours.
We show the real product on real data in a 30-minute walkthrough — not a mock-up.
Connected to
Works on the models you already run.
Reads from
Pricing modelsPromotion modelsForecasting modelsYour modeled data
Answers in
Plain-language summariesChartsFollow-up actions
Is Gazelle AI a general chatbot?+
No. It is connected to your predictive models and modeled data. It is designed to answer business questions about pricing, promotion and forecasting.
Where do the numbers come from?+
From the predictive models the platform estimates and keeps current on your data. The generative AI layer interprets and explains them.
Do we need to learn a query language?+
No. Ask unstructured questions in plain language.
Can we see it working on real data?+
Yes — book a demo and we will walk through Gazelle AI on a category like yours.
Related solutions
Built on the same modeled view.
Pricing Optimizer
Elasticity-based pricing decisions for revenue and profit growth — including shifts in competitor pricing.
Learn more →Promotion Optimizer
Promotion planning and full calendar optimization for a higher return on every dollar of trade spend.
Learn more →Forecasting Optimizer
Automated, model-driven forecasts that tie directly to business impact — refreshed as market conditions change.
Learn more →
See it on your own data.
A 30-minute walkthrough of Gazelle on a category like yours.