Senior experience
Leadership with 30+ years helping consumer goods companies price and promote.
Gazelle Analytic & Consulting Services
Expert analytics, when you need it.
Our consulting team runs proofs of concept, helps your teams adopt the Gazelle solutions, and takes on custom sales and marketing projects — so the platform delivers real commercial benefit.
30+ years
of industry experience
of industry experience
4 practice areas
pricing to portfolio
pricing to portfolio
Ad hoc
projects, scoped to your question
projects, scoped to your question
The problem
Software alone doesn’t change how decisions get made.
New analytics tools often stall after purchase: teams aren’t sure where to start, specialist questions fall outside the product, and the commercial benefit never shows up.
It’s hard to prove value before committing to a platform.
Teams need help turning model outputs into decisions.
Some questions need bespoke research and analysis.
Engagement model
How we work with you.
Most engagements increase acceptance and adoption of the Gazelle solutions and drive commercial results from them.
- 01
Proof of concept
Prove the value of Gazelle on your own data and categories before you commit.
- 02
Adoption
Help your teams put the solutions to work in real pricing, promotion and planning decisions.
- 03
Custom projects
Ad hoc sales and marketing projects with our consulting team, scoped to your question.
Consulting · engagement path
- 01
Proof of concept
Value shown on your data
- 02
Adoption
Gazelle in real decisions
- 03
Custom projects
Ad hoc, scoped to the question
Services
Four practice areas, one team.
Pricing
- Pricing strategy
- Conjoint / willingness-to-pay analysis
- Price-pack architecture
Shopper analytics
- Customer segmentation
- Shopper insights & voice of the customer
- Shopper loyalty & churn analysis
- Shopper activation
Branding & marketing
- Brand perception analysis
- Social media assessment
- Brand competitive positioning
- Marketing mix optimization & campaign ROI
- Ad testing
Portfolio optimization
- Market sizing assessment
- Portfolio / SKU assessment
- White-space analysis
- SKU rationalization
- Product design analysis
Why it’s different
What sets Analytic & Consulting Services apart.
Built on the platform
Projects use the same models as Gazelle, so results carry into the product.
Scoped to the question
Ad hoc projects, sized to what you need to decide.
See it in action
Start with a proof of concept on your data.
Tell us the question you need answered. We’ll scope the data, the analysis and the deliverable with you.
Client results
What this has delivered for clients.
Growth & M&APrivate equity · Frozen foods
$27MM
revenue growth
Growth Strategy and Size of Prize
Sized the distribution opportunity by market and retailer, and set where a fast-growing frozen brand should — and shouldn’t — expand.
Read the case →Growth & M&APrivate equity · Skincare
$150MM
growth opportunity
Identifying Potential Acquisition Opportunities
Mapped skincare’s fastest-growing trends and ingredients, and shortlisted five tuck-in acquisition targets.
Read the case →Growth & M&APrivate equity · Cleaning products
$250MM
acquisition completed
Acquisition Due Diligence
A full category diagnostic for the acquisition of a private-label kitchen and laundry cleaning manufacturer.
Read the case →Analytic & Consulting Services FAQ
Questions we hear about this.
Something else? info@northlightanalytics.com
Do we need to be a Gazelle customer?+
No. Many engagements start as a proof of concept before any platform decision.
How are projects scoped?+
Projects are run ad hoc with our consulting team. We agree the question, the data and the deliverable with you up front.
Which topics do you cover?+
Pricing, shopper analytics, branding and marketing, and portfolio optimization — see the full list above.
Related solutions
Built on the same modeled view.
Pricing Optimizer
Elasticity-based pricing decisions for revenue and profit growth — including shifts in competitor pricing.
Learn more →Promotion Optimizer
Promotion planning and full calendar optimization for a higher return on every dollar of trade spend.
Learn more →Gazelle AI
Ask unstructured business questions in plain language. Interpretation, insights and implications are generated automatically.
Learn more →
Bring us the question you need answered.
A 30-minute walkthrough of Gazelle on a category like yours.