Solutions
Pricing, promotion and forecasting decisions, on one platform.
NorthLight Gazelle pairs AI predictive modeling with generative AI. Three optimizers answer your pricing, promotion and forecasting questions; Gazelle AI explains the why in plain language.
The Gazelle platform
Three optimizers and an AI layer — on one modeled view.
Each solution answers a different commercial question. All of them read from the same custom AI models, estimated automatically and kept current.
Pricing Optimizer
Business problem
What should our prices be — and what happens to volume and margin if we change them?
Elasticity-based pricing decisions for revenue and profit growth — including shifts in competitor pricing.
Learn more →Promotion Optimizer
Business problem
Which promotions earn their trade spend — and what should next quarter’s calendar look like?
Promotion planning and full calendar optimization for a higher return on every dollar of trade spend.
Learn more →Forecasting Optimizer
Business problem
What will we sell — and which factors are really driving it?
Automated, model-driven forecasts that tie directly to business impact — refreshed as market conditions change.
Learn more →Gazelle AI
Business problem
Can I just ask — and get the answer and the reasoning, in plain language?
Ask unstructured business questions in plain language. Interpretation, insights and implications are generated automatically.
Learn more →Analytic & Consulting Services
Custom sales and marketing analytics projects for strategic growth — delivered by our consulting team. Pricing, shopper analytics, branding & marketing, and portfolio optimization.
How it fits together
Not four tools. One system.
Your data feeds one set of predictive models. Each optimizer builds on the one before it, and Gazelle AI lets you ask questions across all of them.
Your data
Custom predictive models
Estimated automatically · kept current · one modeled view of your business
Pricing Optimizer
What should our prices be — and what happens to volume and margin if we change them?
Promotion Optimizer
Which promotions earn their trade spend — and what should next quarter’s calendar look like?
Forecasting Optimizer
What will we sell — and which factors are really driving it?
Gazelle AI — across all three
Ask in plain language; get the answer, the reasoning and the implications.
Wrapped by Analytic & Consulting Services — proofs of concept, adoption and custom projects.
Where to start
Start with the question you need answered.
Pick the one that sounds most like your team this quarter.
“What should our prices be — and what happens to volume and margin if we change them?”
Pricing Optimizer →“Which promotions earn their trade spend — and what should next quarter’s calendar look like?”
Promotion Optimizer →“What will we sell — and which factors are really driving it?”
Forecasting Optimizer →“Can I just ask — and get the answer and the reasoning, in plain language?”
Gazelle AI →“We have a specific growth question — can someone run the analysis with us?”
Analytic & Consulting Services →
True of every solution
Four things you get either way.
Speed
Insights in minutes, not weeks — and re-run whenever the market moves.
AI automation
Data cleansing, model estimation and insight generation are automated.
Cloud-based
Scales to businesses of any size, across industries.
Self-reliance
Your teams run the analysis — no dependency on outside vendors for every question.
Deployment & security
Runs where your data lives.
Choose a managed cloud, your own cloud account, or deploy the analytics engine inside your firewall. Your models and data stay under your control.
See deployment options →Managed SaaS
Fastest start. We host, run and update the models.
Your cloud (BYOC)
Deployed into your own cloud account and governance.
On-premise
The analytics engine runs inside your firewall.
Integrations
Connects to the systems you already use.
ERP, commerce and BI sources feed the models directly. Results flow back to the reports your teams already open.
Plus syndicated retail data, CSV/Excel and custom APIs.
Which solution should we start with?+
Pricing Optimizer is the natural starting point: the Promotion Optimizer reuses its predictive models, and Gazelle AI answers questions from them. If you are unsure, a proof of concept with our consulting team is a low-risk way to find out.
Can we use one solution on its own?+
Yes. Each solution answers its own set of questions. They work better together because they share one modeled view of your business.
What data do we need?+
Any sales data works — point-of-sale scanner data, syndicated retail data or your own invoice data. Promotion history and external drivers add depth for promotion and forecasting.
How long does onboarding take?+
Once data is connected and harmonized, models are estimated automatically and insights are available in minutes. Most onboarding time goes into data preparation, which our team and partners handle with you.
Where does it run?+
As managed SaaS, in your own cloud account, or with the analytics engine inside your firewall — see deployment options above.
See the true shape of your pricing.
A 30-minute walkthrough of Gazelle on a category like yours.