Case study · Private equity · Skincare
Identifying Potential Acquisition Opportunities
Mapped skincare’s fastest-growing trends and ingredients, and shortlisted five tuck-in acquisition targets.
Client
A private equity firm with skincare portfolio companies
Industry
Private equity · Skincare
Result
$150MM growth opportunity
Capability
Analytic & Consulting Services
The situation
What the client was facing.
The client wanted to grow its skincare portfolio companies through a strategic tuck-in acquisition aimed at the high-growth pockets of the category.
A crowded, fast-moving category
Trend signals scattered across many sources
Targets needed to fit existing companies
Our approach
How we got there.
Methods used
- 01
Built a fact base of growing categories, brands and attributes from syndicated data
- 02
Explored emerging attributes across Mintel, e-commerce, Amazon, beauty media, store visits and industry reports
- 03
Interviewed beauty and skincare experts from manufacturer, retailer and trend perspectives
- 04
Built an integrated qualitative and quantitative framework of skincare trends
Value created
$150MM
growth opportunity
“Science” and “hydration” identified as the strongest growth vectors
Sustainability, science, and K- and J-beauty ranked as the most attractive trends
Vitamin C, CBD, hyaluronic acid, retinol, SPF and bakuchiol flagged as the most promising ingredients
Five tuck-in targets identified on growth potential and fit
More client work
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$27MM
revenue growth
Growth Strategy and Size of Prize
Sized the distribution opportunity by market and retailer, and set where a fast-growing frozen brand should — and shouldn’t — expand.
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acquisition completed
Acquisition Due Diligence
A full category diagnostic for the acquisition of a private-label kitchen and laundry cleaning manufacturer.
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revenue growth
Pricing Strategy
Replaced deal-by-deal, one-size-fits-all pricing with a tiered, elasticity-based strategy across the portfolio.
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